After a string of popular albums, years of heavy touring and doubtlessly hard partying, one …
Metalcore outfit The Daily Chase started 2019 with style and aplomb by releasing an incredibly artistic and thought provoking video clip for their latest single Feel Alive.
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The song comes off the back of their latest EP of the same title and was produced by ex The Amity Affliction guitarist Troy Brady; it deals with the timely subject of depression and finding light at the end of the tunnel. The band’s drummer Ben Heidrich did an excellent job directing the video, crystallising the concept very impressively and perfectly capturing the balance between the sanguine and the somber; the energy offered by the band’s sonic assault juxtaposed with dark and grimly allegorical imagery.
The Crow-eaters are also working on a new album slated to come out later in the year with a headline hometown show in May and an unconfirmed national tour to follow. Hysteria had a chat to Ben about the message behind Feel Alive, the way the music video executed the message and much more …
The main message behind the song is about coming from a dark place and throwing yourself in a brighter and safer mind state and developing yourself from the inside out but it’s up for interpretation and the listeners can take away what they want from it.
[ Ben Heidrich ]
“The idea changed throughout the whole process of recording the song, from writing the lyrics to directing the video. For the video we tried to use imagery and symbolism of self-reflection and positive thinking to portray the creative process within the mind. The main message behind the song is about coming from a dark place and throwing yourself in a brighter and safer mind state and developing yourself from the inside out but it’s up for interpretation and the listeners can take away what they want from it.”
The song’s spiritual message alongside a video that is rich in aesthetics makes for an enticing combination and one that really utilises The Daily Chase’s craft to the fullest: “The original idea for the video was just to go into the studio and use lighting and for us to be in darkness and the light would progress throughout the video, it’s as if you’re coming from a darker state of mind to a more positive thinking mind state. It starts off with darker imagery and deeper shots to encapsulate a negative state and then as the song develops and the chorus comes in you see a lot more brighter imagery, you see flowers and the colours start to progress throughout the video.”
Feel Alive was intentionally picked to be the last song of the EP as it ends on a positive note to the darker opening tracks such as Dwell and Void. In 2018 the band premiered videos for the songs Void and The Fear with the former receiving airtime on Triple J’s Short.Fast.Loud and getting played on over 50 radio stations nationally: “Our music has had a lot more reach because of it, we’ve had more feedback about our songs than we did in the past because of the airtime and generally a lot more people are listening to our music which is cool.”
From releasing their debut EP Foundations in 2015 to gaining praise from their industry peers as well as climbing the iTunes metal charts and their more recent accomplishments have all laid the groundwork for what’s to come for the Adelaide five piece this year. The band’s name appropriately sums up their hard work and drive to chase that next big thing whilst trying to live the best lives they can! Daily Chase fans can rest assured there will be more new music and rousing shows coming their way!