A BREACH OF SILENCE // Take Aim at ‘Music Value Gap’ in New Video

QLD Metal-crossover-core legends A Breach of Silence are fuming over the ‘music value gap,’ addressing it in new music video Falling Away. Watch below:

The video, released via Eclipse Records and taken from upcoming third album Secrets, tackles the disparity between sunk costs for bands and the benefits for fans using free music streaming apps. Some of the facts revealed in the video are startling.

“We did this clip because there is a huge value gap for artists and labels in the music industry right now and it needs to be fixed,” says guitarist Mat Cosgrove in a statement. “Best-case scenario, a 12-song album needs to be streamed about 125 times (1,500 total streams) on a subscription-based plan to equal the sale of an album. Our label is fully transparent with us, we see every transaction pertaining to our catalog and we get paid. The problem is that the revenue generated by free, advertising-based business models is fractions of that received from subscription models. If musicians aren’t fairly compensated for their music, then they eventually stop being musicians and are forced to choose other professions that are more profitable.”

Also in the statement, vocalist Rhys Flannery points out that a Spotify subscription costs “less than a six pack of beer” for an unlimited selection of music.

“All we’re asking of people is to subscribe to whatever service they prefer, because free streaming simply cannot sustain music creators OR the streaming services over the long-haul,” Flannery says.

Secrets, produced by Fredrik Nordstrom (Arch Enemy, In Flames, Dark Tranquillity) and mixed by Henrik Udd is set for a February 17, 2017 release.

Previous album The Darkest Road debuted at #1 on the iTunes metal chart in Australia and at #20 on ARIA’s 100% Independent chart in 2014.

For more information, visit Eclipse Records here.